by Bhavani Pasumarthi
In today's rapidly evolving world, technology has become an integral part of our daily lives. The prevalence of real-time transactions in India, which reached 48.6 billion in 2021, exemplifies the transformative power of technology.[1] It has facilitated problem-solving, automated routine tasks, and enhanced efficiency, bringing markets and information to our fingertips.
However, while the technological revolution holds immense promise, its benefits have predominantly accrued to a privileged minority—specifically, those who are educated, fluent in English, own smartphones, and have uninterrupted internet access. A large segment of society remains marginalized and deprived of these advancements, with women standing out due to being particularly affected by the digital divide.
It is against this backdrop that the International Innovation Corps conducted a study to delve into the gender dynamics in the adoption of digital health services, focusing on patients and healthcare providers within the context of the Ayushman Bharat Digital Mission (ABDM), India’s national digital health initiative. Through a combination of secondary literature review and primary research conducted across six states in India, the study explored the gender-specific levels of awareness, adoption, and engagement with ABDM amongst women.
Key findings of the study reveal that while urban women generally have access to smartphones and the internet, there is a notable hesitancy in utilizing digital health applications. This reluctance is primarily due to concerns about data privacy, a lack of trust in online sources, and cultural norms. Despite the widespread availability of digital devices, many women are unaware of ABDM and its benefits. Adoption rates are further hindered by uncertainties about how to get started and concerns regarding disclosing sensitive health data. Additionally, engagement is impeded by cultural barriers and insufficient training tailored for women healthcare providers.
To overcome these challenges, targeted interventions are essential. Government efforts should prioritize awareness campaigns, tech support sessions, and gender-sensitive educational programs to empower both healthcare consumers and providers. Enhancing transparency regarding data privacy measures and streamlining registration processes for digital health initiatives can build trust and facilitate broader participation. Collaborative partnerships and interdisciplinary approaches are crucial for developing comprehensive solutions that address the diverse healthcare needs of women across India.
By addressing these barriers, we can ensure that the benefits of the digital health revolution are accessible to all, helping to bridge the gender divide and foster a more inclusive technological landscape.
The complete report can be accessed here.
[1] Tejaswi, M. (2022) Netizens in India made 48.6 billion real-time transactions in 2021: Report, The Hindu. Available at: https://www.thehindu.com/business/netizens-in-india-made-486-billon-real-time-transactions-in-2021/article65355049.ece (Accessed: 18 April 2024).